SACC & SWISS GLOBAL ENTERPRISE are delighted to invite you to an exclusive Event in Zurich:

Date:
September 22, 2025

Timetable: 
16:00 Welcome remarks
Anja Fiedler, Chief Export Promotion + Global Network Officer
Pannabha Chandraramyat, Ambassador of Thailand to Switzerland

16:10 Introduction to the EFTA-Thailand FTA
SECO tbc

16:20 Investment opportunities 
Pornranee Nitcharunkul, Government Official at Thailand Board of Investment (BOI)

16:35 Navigating the EFTA Thailand FTA: What are the benefits and opportunities for Swiss companies?
Jari Hietala, Managing Partner Asian Insiders

16:50 What should I expect from Thailand
Cholachit Vorawangso Virakul, Assistant Secretary General of the Eastern Economic Corridor Office of Thailand (EECO)

17:05 Panel discussion and Q & A
Jari Hietala, Managing Partner Asian Insiders
Dr. Detlef Steck, Industry-Co-Chair SACC
Kai Gramke, CEO EconSight

17:30 Wrap-up followed by a Networking Apéro
Dr. Detlef Steck, Industry-Co-Chair SACC

Venue:
Swiss Global Enterprise, Stampfenbachstr. 85, Zürich

Ticket Fee:
Free of charge

Why Attend?

• Turn policy into profit: Learn how the new EFTA–Thailand Free Trade Agreement can translate into real business advantages for your company.
• Act before your competitors do: With Switzerland among the first European countries to have a trade agreement with Thailand, early movers can secure a strategic head start.
• Get answers from those who know: Hear from export experts and companies already active in Thailand – what worked, what didn’t, and what to expect.
• Clarity in complexity: Navigate topics like rules of origin, tariffs, and market access with practical guidance tailored to Swiss SMEs.
• Broaden your ASEAN perspective: Understand how Thailand fits into your broader Southeast Asia growth strategy.The event also provides an excellent platform for networking and exchanging ideas with industry professionals.

Target audience: Swiss and Liechtenstein companies doing business in Thailand or with interest to enter new region/markets in Asia.

Registration deadline: Sep 21, 2025 12:00